Book marketing will be a lot harder than it looks. Last week, I was sitting in Barnes and Noble coffee shop sipping on a Venti Frappachino and there was a gentleman there editing an extremely large manuscript. I inquired about his endeavors and he said after 10-years he’d finally sat down and written a psychology book concerning the mass media and our perceptions in society. As he explained his concept and premise, I could see it had been an interesting concept, and that I would someday pay to learn this kind of book. Okay so, let’s talk because writing the book as hard as that is – really may be the easy part.
We found myself in a discussion about publishing, e-books and book marketing. He explained he wasn’t the least bit focused on marketing, but was worried about finding a good publisher, he didn’t want to create an e-book, he wanted to be an author of a real book, the old fashioned way; he wanted to earn it. Okay fine, but I was astonished by his ascertain he had most of the marketing figured out. Why you ask? Well because no body I’ve ever met has ever said that marketing a book was easy.
Unless you are a famous person, and willing to take a book tour or are a past president and will get onto CSPAN Book TV with merely a call, I’d say marketing a book these days is just a tough row to hoe. He said he had radio stations that could interview him and that was already lined up david hoffmeister. I didn’t have one’s heart to burst his bubble but, talk radio as effective as it could be – well, that’s still a hardcore way to sell books. Books on tape maybe, but physical books not so much.
Now then, there was a great article posted on Springwise on July 17, 2013 titled; “Obtain a physical book, have the e-book free of charge – BitLit offers consumers companion digital versions of the physical books they’ve already bought,” which really is a completely intriguing thought isn’t it? Yes, it is and Good marketing ideas here, also when you have the email address you can email advanced chapters of future books. It seems in my experience that physical books and e-books and even books on tap, DVD might go quite a distance to helping one another if the authors and book marketers are ready to mix-and-mingle the venues more often.
If you sell someone a real book, and they offer away their e-book download code to a pal, then that might help person to person, and although you didn’t sell a second hardcopy, you did win a fresh friend and influence a fresh soul. Please contemplate all this and think on it.